As is very normal Google releases many updates throughout the year, some may be small in nature and others fairly large. Crystal Clear is committed to ensuring our SEO strategy adheres to community & Google standards for techniques used. You may sometimes hear to this as being White Hat versus Black Hat, the later being techniques that may get you short term results but may eventually be reduced to zero when an update happens. Or worse get you a manual penalty by Google, which will temporarily or permanently get your domain banned. I say that because there is no reason to expect and Google Update to negatively affect any clients rankings, based on our adherence to Google & community best practices for SEO. However, Google updates come in many shapes and forms and at this point in time many of them are not thought up by humans. They come from machine learning or AI algorithms, even Google isn’t sure what affect these updates they have and why. All anyone can do is what is called ex-post story telling, meaning AFTER evaluating what happened make assumptions on what the new change related to. That is exactly the position we find ourselves in. We do not know when these updates will come out nor do not know the affect. We do take these very seriously and do our best to review sites for best practices that have dropped, and read up on what the SEO community says about the affects so we can learn from them over time. We also have some SEO additional service offerings related to Google updates to help you get back on your feet after an update. Below is the guidance Google gives for all updates, followed by their tweets releasing to the world when an update happens.
As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded….
— Google SearchLiaison (@searchliaison) March 12, 2018
September 24th – Core Update
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog for more about that: https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) September 24, 2019
June 2nd – Site Diversity Update
Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this tweet for more about that:https://t.co/tmfQkhdjPL
— Google SearchLiaison (@searchliaison) June 2, 2019
May 22nd – Indexing Bugs
We’re currently experiencing indexing issues that may cause stale search results in some cases. We’ll update this thread when we can provide more information.
— Google Webmasters (@googlewmc) May 22, 2019
April 15th – Deindexing Bug
While the indexing issue has been resolved, Search Console hasn’t updated enhancement reports & URL Inspector might not show live status. See this thread from @googlewmc for more: https://t.co/TKYMVLyqBz
— Google SearchLiaison (@searchliaison) April 15, 2019
March 13th – Core Update
This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we’ve covered before. Please see these tweets for more about that:https://t.co/uPlEdSLHoXhttps://t.co/tmfQkhdjPL
— Google SearchLiaison (@searchliaison) March 13, 2019