About the ebook 

Everyone wants to achieve great success in the growth and development of their medical practice, but like all great things, it doesn’t happen overnight. This is the first in our ebook series from Crystal Clear Digital Marketing, and for the new digital marketer, this is step one on your path to success: Developing Your Target Market. Understanding who the perfect client look like, how to speak with them, and where they spend time online. Remember: if you’re marketing to everyone, you’re marketing to no one, so before we hit the ground running with our digital marketing best practices, it’s important to start at the basics – Who are you marketing to?