Description

Why you should have your top 10 procedures translated into Spanish. Too few of you have, but if you have, bravo! Good on you to reach a growing segment of the population. There are two distinct elements in making your practice more available to people who feel most comfortable reading in their native language (not just Spanish). In this blog I’ll focus on Spanish because in the US it is the second most spoken language and it isn’t even close. Spanish is spoken by more than 37 million Americans more than 18 times the 3rd largest language.

1. It is a good way to reach out to a group with a unique selling point, “We can serve you better by understanding your needs and communicating/educating with you in the language you speak most fluently.” If you can, you should as we all want to make sure our patients clear and explicitly understand what they are buying.

2. We want to be found on a search engine when people are looking for our services using Spanish (or other language) rather than English. Many of you may think I am saying the same thing as #1 but I am not. You can accomplish the 1st without your website actually being ranked on a search engine in Spanish. I’ll explain more below, but again the second reason why you want to have your pages translated into Spanish is that you want to appear in search for “cirujanos plasticos cerca de mi” you will need content that indicates that.

So how is it that having my pages translated into Spanish can accomplish this?

You may have a translation function on your website installed that can at a click of a button translate English into Spanish. That will allow readers to be understand better what the website is telling them about the procedure. This accomplished #1 but not #2, because these pages being dynamically changed are not cached by a search engine. They only exist when someone clicks the translate button then it goes away. So simply using this method will not help you get ranked when someone types in a keyword in Spanish.

The second way which is what we are suggesting is to actually have the written pages on your website translated into Spanish as new pages. An example of what I am speaking about is here https://riossurgery.com/. Five of their top twenty pages visited through search terms of Dr Rios’s are his Spanish pages, representing 185 visits per month organically. This resulted in more than a dozen inquiries from just these 5 pages in the last 90 days. If you search cirujanos plasticos in and around his area, he is listed in both the Google Maps section and organically on the 1st page.

The opportunity is big as my example illustrates and the return is quick. 16% of searches in the US are done in Spanish but very small percentage of websites actually have Spanish content, 3%. This makes ranking for Spanish related keywords much easier as the competition is low.

How we do it?

We us the World’s Best Machine Translation program available to provide inexpensive translations using neural networks. It captures slight nuances to produce high quality translations.

Want to have your top ten service page translated to Spanish?

Call our sales line 888-611-8279, email us sales@crystalcleardm.com, or simply order online below to get started.