Description

What are Accelerated Mobile Pages?

Accelerated Mobile Pages or AMP as it is known are fast loading stripped down versions of the existing pages of your website. While they can be indexed and displayed in search results on any device under any scenario they really meant to be returned in voice search. They provide the meat of a site without all the fluff.

Why do I need AMP pages?

Voice search is growing at greater than 100% per year. According to ComScore 50% of all searches will be done using voice search. This includes the over 240 million smart phones & smart devices in the US. The purpose of AMP really boils down to not only producing a result but actually reading your the result which is what a Google Home does for you. On this device there is no screen, the only way to give you a results is to read it back. Hence the only sites that will be returned will be fast loading.
If you want your site to be included in these results a stripped down fast loading version of your site pages is what is needed.

Is there a downside?

In a nutshell no. Many of the searches you would show up in with AMP, you would most likely not have entered into otherwise. So you gain traffic and exposure you would not get otherwise. Though as a striped down version of your site does eliminate some of the dynamic aspects of your site will not be present in order to facilitate the fast loading. Generally videos, sliders, and even forms would not be present in this version of the page on your site.

What is Crystal Clear doing to implement AMP?

Adding AMP version of the pages on your websites is a one time change. It does require some changes, but once implemented it does carry over to new additional pages. We are adding these to all new contracts and site launches going forward, there is an additional cost. For existing clients we will be sending out authorization requests to amend our existing agreements to implement and charge for this very needed change.

If you have any questions or would like to have AMP implemented on your site, please contact us. If you are ready to have AMP installed on your site please check out below.